Fractional Executive Services · For founders and boards
A senior operator who owns your number, without the full-time hire
Software can produce analysis and a queue of suggested tasks. It cannot carry the number. A seasoned commercial operator embedded in your team, part-time and hands-on, sets the goals and the guardrails, owns the commercial or eCommerce P&L, approves what actually ships, and builds the team as the work lands. For companies that need the function led now, while a full-time search or budget catches up.
Leadership with a P&L record behind it
- $300M+
- Amazon Furniture P&L owned as Sr. Vendor Manager, 2017 to 2019: growing sales and repairing margin at the same time.
- +$28.1M
- 2018 sales goal beaten (+17.7%) through pricing, terms, and annual negotiations, with contribution margin up roughly 910 basis points across 2018 and the first half of 2019.
- 562%
- Ancillary revenue growth in 2024 as COO of App in the Air; the year before, customer acquisition cost fell 51.8%.
A fractional commercial leader is only as good as the operating record behind the title. The full track record, including the Amazon years, is on the About page.
What the engagement covers
Fractional commercial & eCommerce leadership
Own the commercial or eCommerce P&L on a fixed cadence: strategy, pricing, channel economics, and the weekly operating rhythm that makes the numbers move.
Goals, guardrails, and the approval loop
Set the targets your team and your AI tools work toward, define what they may decide alone, and review the task queue they produce so only the work worth doing ships.
Interim & transformation leadership
Lead a defined transformation, from digital and AI adoption to marketplace entry, as an embedded executive with a mandate to build the team that outlasts the engagement.
How a fractional engagement runs
Embedded, not advisory: the fractional executive sits inside your team, owns the number, and runs the weekly cadence. The loop is the same every week. Goals and guardrails are set, people and tools work inside them, the resulting queue of proposed actions comes back for approval or rejection, and the results are read against the P&L. Scope and days per week are fixed up front and reviewed quarterly, and the explicit goal is to hand the function back stronger, with the team and the operating system in place to run it.
The same operator runs the AI transformation practice and the eCommerce strategy practice, so a fractional mandate can pull agentic builds and monetization work into the same P&L view. The systems discipline is proven: the operator builds and runs AI systems himself, and led the generative AI adoption at App in the Air that saved 5,920+ hours a year and cut flight-import errors below 2%.
Frequently asked questions
What do fractional executive services cover?
A senior commercial operator embedded in your team on a part-time cadence: owning the eCommerce or commercial P&L, setting the goals and guardrails the work runs inside, approving what ships, and leading a defined transformation. Scope and days per week are fixed up front and reviewed quarterly, with the explicit goal of handing the function back stronger. Fractional executive work starts from $6,000 a month.
How does this fit with the AI tools we already pay for?
An AI subscription produces analysis and a queue of suggested tasks. It does not carry the number, choose which suggestions are worth doing, or answer for the result. The fractional executive sits above that queue: setting the goals and guardrails the tools run inside, approving or rejecting what they propose, and owning the P&L the decisions land in. The software becomes an input the operator directs rather than a seat you manage.
How is this different from hiring a consultant?
A consulting engagement diagnoses a problem and hands your team a playbook. A fractional executive owns the function: the P&L, the decisions, and the team, on a fixed part-time cadence. Where an advisory engagement coaches your team, a fractional engagement runs the function for you.
Who is the fractional executive?
Robert Antolin, the firm's Founder: an operator who has owned a $300M+ Amazon category P&L, led product and commercial teams, and run subscriptions and monetization as COO of App in the Air. Every engagement is run personally, not staffed out, and the accountability is one named person's.
When does a fractional executive make sense?
When the function needs to be led now and the full-time hire cannot happen yet: growth has stalled and nobody owns the commercial number, a transformation needs an accountable leader, or the tooling is producing more recommendations than anyone is deciding on.
Book a working session
Bring the leadership gap you are trying to close and what the function looks like today, and we come prepared. First conversation, no fee.
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