Fractional Executive Services · For founders and boards
Senior commercial leadership, without the full-time hire
A seasoned commercial operator embedded in your team, part-time and hands-on: owning the commercial or eCommerce P&L, leading defined transformations, and building the team as the work ships. For companies that need the function led now, while a full-time search or budget catches up.
Leadership with a P&L record behind it
- $300M+
- Amazon Furniture P&L owned as Sr. Vendor Manager, 2017 to 2019: growing sales and repairing margin at the same time.
- +$28.1M
- 2018 sales goal beaten (+17.7%) through pricing, terms, and annual negotiations, with contribution margin up roughly 910 basis points across the same Amazon tenure.
- 562%
- Ancillary revenue growth as a commercial lead, at a 51.8% lower customer acquisition cost.
A fractional commercial leader is only as good as the operating record behind the title. The full track record, including the Amazon years, is on the About page.
What the engagement covers
Fractional commercial & eCommerce leadership
Own the commercial or eCommerce P&L on a fixed cadence: strategy, pricing, channel economics, and the weekly operating rhythm that makes the numbers move.
Interim & transformation leadership
Lead a defined transformation, from digital and AI adoption to marketplace entry, as an embedded executive with a mandate to build the team that outlasts the engagement.
How a fractional engagement runs
Embedded, not advisory: the fractional executive sits inside your team, owns the number, and runs the weekly cadence. Scope and days per week are fixed up front and reviewed quarterly, and the explicit goal is to hand the function back stronger, with the team and the operating system in place to run it.
The same operator runs the AI transformation practice and the eCommerce strategy practice, so a fractional mandate can pull agentic builds and monetization work into the same P&L view. The systems discipline is proven in-house: production LLM automation built and run personally has saved 5,900+ hours a year at under 2% error.
Frequently asked questions
What do fractional executive services cover?
A senior commercial operator embedded in your team on a part-time cadence: owning the eCommerce or commercial P&L, leading a defined transformation, and building your team as the work ships. Scope and days per week are fixed up front and reviewed quarterly, with the explicit goal of handing the function back stronger.
How is this different from hiring a consultant?
A consulting engagement diagnoses a problem and hands your team a playbook. A fractional executive owns the function: the P&L, the decisions, and the team, on a fixed part-time cadence. It is the Fully Managed end of our engagement models, where we run the work end to end rather than advise on it, applied here to leadership rather than to a single workstream.
Who is the fractional executive?
The firm's founder, an operator who has owned a $300M+ Amazon category P&L, led product and commercial teams, and run subscriptions and monetization as a commercial lead. Every engagement is run personally, not staffed out.
When does a fractional executive make sense?
When the function needs to be led now and the full-time hire cannot happen yet: growth has stalled and nobody owns the commercial number, a transformation needs an accountable leader, or a board wants senior commercial hands without a full-time hire.
Book a working session
Bring the leadership gap you are trying to close and what the function looks like today, and we come prepared. First conversation, no fee.
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