For mid-market consumer brands: recover the margin Amazon deducts, grow sales, and put AI to work, led by a former Amazon vendor manager.
Tahiti North runs three practices: AI transformation, eCommerce strategy, and fractional executive leadership. All three are led by the founder, also a former startup COO, and run on productized methods, so you pay for working systems, not hours or slide decks.
$400M+ in Amazon category P&Ls owned across two roles · 562% ancillary revenue growth in 2024 · 5,920+ hours a year saved through generative AI
What problems are you solving?
Amazon 1P vendors and hybrid brands
“It feels like Amazon is eating our margin”
Chargebacks, shortage claims, price claims and co-op charges come off your remittance in lines nobody reconciles. The Margin Recovery Audit finds them and queues every claim by deadline and expected recovery; on contingency, we then dispute the ones Amazon should not have taken, and you pay only on what we win.
A readiness assessment, agentic workflows and an adoption plan that put AI inside the processes your team already runs, with the return measured in hours and dollars.
We build agentic workflows and RAG systems, and built the software our deduction scanning runs on.
Go-to-market, pricing and monetization, channel strategy and annual vendor negotiations, built from the P&L by an operator who managed one on Amazon's side.
Our founder redesigned a consumer subscription business around what its P&L could prove.
For Amazon 1P Vendor Central brands whose remittance carries deductions nobody reconciles. Send one email and a handful of standard exports, and you get back a one-page readout with your estimated recoverable dollars and the top three findings, from your own data, before you spend a dollar. The $2,500 audit is credited in full against recovery fees, and recovery is contingency-priced: you pay 20% only on recoveries we dispute and win, so no recovery means no recovery fee.
Whichever practice you buy, the engagement runs on one standard: productized methods, not founder hours; working systems, not slide decks; results measured in dollars. The record behind it was earned inside Amazon as a Vendor Manager and P&L owner, and outside advising brands that sell there.
$400M+
Amazon category P&Ls owned across two roles: Food Service $100M+, then Furniture $300M+
+$28.1M
2018 sales goal beaten, +17.7%
~910 bps
Contribution-margin gain as P&L owner
$500M+
Amazon sales advised across 30 brands
130K+
SKUs re-enabled for ordering
5,920+ hrs/yr
Saved by the AI adoption the founder led at App in the Air
We read the Amazon P&L the way Amazon does
Our founder made CRaP, stop-order and de-list calls as an Amazon vendor manager, so we know what reverses them. The same read covers contra-COGS, co-op and profit beyond Net PPM.
Recovery stands on its own
No minimum term. Once the leak is fixed, the same team can take on your broader Amazon, eCommerce, and AI work.
More on the operator behind the methods on the about page, and the thinking in our insights.