I have worked on every side of the table. Inside Amazon, from 2016 to 2019, I ran P&Ls of $100M+ in Food Service and $300M+ in Furniture, beat the 2018 Furniture sales goal by 17.7%, and was the team's Direct Fulfillment expert when furniture made up about a third of the program in North America.
Then I crossed over. At Media.Monks I advised 30 brands with $500M+ in Amazon sales and led the agency's strategy for their annual negotiations. As COO of App in the Air, I grew ancillary revenue 562% in 2024 and led the company's adoption of generative AI, which saved 5,920+ hours a year.
Today I work as a fractional executive for mid-market companies. I designed and launched an agency's AI practice, and I run AI transformation programs end to end, from choosing use cases and setting governance to building the first working system and getting teams to adopt it.
Tahiti North turns that record into three practices, AI Transformation, eCommerce Strategy, and Fractional Executive Services, delivered as methods rather than hours.
Amazon · Sr. Vendor Manager, Furniture · 2018
Owning the full P&L for a major category meant growing sales and protecting profitability at the same time, the trade-off most vendors feel from the other side. Through pricing, terms, and annual negotiations, the category beat its 2018 sales goal by 17.7%, and contribution margin improved by roughly 910 basis points across 2018 and the first half of 2019.
Amazon · Catalog, worldwide and NA Retail · 2016 to 2019
Two fixes: an algorithm-defect fix that restored 53.2K SKUs worldwide, and an automated workflow, scaled across Amazon's NA Retail org, that restored 78.9K suppressed by hand. The lesson drives this firm's recovery work: platform systems fail quietly, at scale, and the money goes to whoever reads the data closely enough to notice.
App in the Air · Chief Operating Officer · results 2023 to 2024
As COO, I redesigned pricing, subscriptions, and channel mix around what the P&L could prove rather than what the roadmap promised. In 2023, customer acquisition cost fell 51.8% on 13% of the prior marketing budget; in 2024, ancillary revenue grew 562% year over year.
Tahiti North is operator-led, including its Amazon agency work. Every engagement is led by the same operator who owns the history above, and he stays accountable for it after the contract is signed. Methods are productized: named playbooks and a recovery engine behind the Margin Recovery Audit and the rest of the service line, not open-ended hours. Every audit and dispute we run is logged, so the estimates get sharper as the record grows.
The same systems discipline shows up beyond Amazon: I build and run AI systems myself, and I led the generative AI adoption at App in the Air that saved 5,920+ hours a year and cut flight-import errors below 2%.
Engagements start with a working session on your numbers: an AI-readiness question, a monetization problem, a Vendor Central deduction backlog, or a leadership gap a fractional executive could fill.
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