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Tahiti North.

Field notes

Insights

Operator notes on AI transformation, Amazon vendor economics, and eCommerce monetization, written from P&L experience, not press releases.

AI Transformation

  • 0110 min

    What Is AI Governance? An Operator's Guide

    AI governance is a set of decisions, not a document: a register of AI in use, a policy with owners, gates, and a rule for who enforces each one.

  • 028 min

    Why AI Adoption Stalls: Six Obstacles

    Six obstacles stall AI adoption and only one is mainly technical. A practitioner checklist, tested in a client readiness assessment, and where to start.

  • 0310 min

    Why Human Judgment Still Matters in AI Work

    AI made producing answers cheap, so the value moved to checking them. Three jobs stay with people: framing the work, verifying it, owning the result.

  • 0410 min

    What Is an Agentic Workflow? Harness First

    An agentic workflow lets the model pick the next step. Here is the definition, the three components to build on day one, and what the evidence shows.

  • 057 min

    Human in the Loop AI: Verify, Not Approve

    Most human-in-the-loop AI advice describes approval. The gate that holds is verification: compare the output to a reference, cheaply, every single time.

  • 066 min

    Agentic Workflows: When Not to Use Them

    When agentic workflows pay off, when a script or a single prompt is the better tool, and the five-question test operators run before building an agent.

  • 076 min

    Why AI Pilots Fail at Mid-Market Companies

    Many mid-market AI pilots die in the gap between demo and daily work. A post-mortem pattern from the field, and the checklist that prevents it.

eCommerce Strategy

  • 0110 min

    Is Your Detail Page Ready for Black Friday?

    By mid-October an Amazon detail page is a checking job: A+ and Brand Store review times, suppressed listings, Buy Box price risks and what to freeze now.

  • 0213 min

    Peak Amazon Ads: Budget, Bids and Pacing

    Peak Amazon ads are decided before the event: the ACOS ceiling that governs the budget, Amazon's creative lead times, and what is still tunable in-event.

  • 0311 min

    Amazon Peak Deals: How Deep to Discount

    The Black Friday deal deadline, what a peak deal costs in fees, and why the discount you take now sets the price your next deal has to beat.

  • 0412 min

    Peak Inventory: September's Last Fixes

    Ocean sourcing for Black Friday is already late. The three inventory decisions still open in mid-September: allocation, air freight, and forecast honesty.

Amazon Vendor Economics

  • 019 min

    Peak Week WBR: Which Five Fires to Fight

    How to run an Amazon weekly business review through peak: the deadlines left, inputs-first metrics, morning checks, and choosing the five fires to fight.

  • 0213 min

    October Prime Day Lessons for Black Friday

    Prime Big Deal Days showed whether your stock held and your deals paid, and why October's deal price does not set your Black Friday bar. What to fix now.

  • 0311 min

    Peak PO Discipline for Amazon 1P Vendors

    Amazon's forecast is not a purchase commitment. What Down Confirmed, Not Filled, Overage and Not on Time cost at peak, and the free window to reduce a PO.

  • 046 min

    Amazon Compliance Chargeback Codes, Mapped

    The main Amazon vendor compliance chargeback categories, their triggers and fees, the 2025-2026 restructures, and what evidence helps dispute each code.

  • 056 min

    Amazon Co-op Deductions (Contra-COGS) Guide

    What Amazon co-op deductions are, where they sit in contra-COGS, how the accruals work, the defects that overbill vendors, and how recovery happens.

  • 066 min

    Vendor Central vs Seller Central (1P vs 3P)

    The real differences between Amazon 1P and 3P: margins, payment terms, control, and how to decide which model (or hybrid) fits your brand in 2026.

  • 074 min

    How to Sell to Amazon Directly (1P)

    What selling directly to Amazon means, how Vendor Central invitations really happen, who qualifies in 2026, and whether you should accept one.

  • 084 min

    Is That Amazon Chargeback Alert Real?

    How to tell a real Amazon chargeback notification from a phishing scam, where legitimate 1P chargebacks actually appear, and what to do about each.

  • 097 min

    What an Amazon Vendor Manager Actually Does

    The Vendor Manager role from the inside: what VMs control, what they're judged on, and how 1P brands should work with them at AVN and beyond.

  • 107 min

    How to Dispute Amazon Shortage Claims (2026)

    Amazon short-paying invoices? The 2026 shortage claim dispute process: the 35-day matching block, signed BOL evidence, the 2-year window, and settlements.

  • 118 min

    What Are Amazon Vendor Central Deductions?

    What Amazon vendor deductions are, the five types, how to measure what they cost you, and which are recoverable, with dispute windows and evidence to keep.

  • 126 min

    SupplyPike or Carbon6 for 1P? One Owner Now

    SupplyPike, Carbon6, and ChargeGuard all sit under SPS Commerce now. What that means for Amazon 1P vendors comparing deduction-recovery options.

The fastest way to get our thinking on your specific P&L is a working session, or start with the Margin Recovery Audit if you run a Vendor Central P&L. Unfamiliar terms are defined in the glossary.